For the last few days, there’s been much ado is social media circles about Jonathan’s Card, a social experiment that was basically a take a penny, leave a penny bowl writ large.
Backstory: Jonathan Stark loaded money on his Starbucks card (some sources say $65, some $100, some $300) and then posted its barcode on the internet, informing people that they were free to use the card to buy drinks and to put more money on the card. He wanted to see how people would behave when there was no accounting for their behavior. Would all the money be gone in 5 minutes or would it grow and last and become some sort of big, feel good thing. Kind of like “If I Could Buy the World a Coke”, but with Starbucks. Continue reading