Or, defining the rules by which we define ourselves
Forms and fields are nothing new. We’ve always had to fill out employment applications and census forms by reducing our lives to just the words that could fit in the blanks or the choices for the check boxes provided. But they were one off forms, which were then buried in drawers, not published for the world to see.
Social networking is changing that. Now, we’re filling out forms about ourselves every day and making the information public to our friends, family, and the internet at large. (And they’re public not in the sense of public records, but in the sense of “Hey, you guys!”) Facebook, LinkedIn, etc. have made the rules of our personal brands. They’ve told us you need a picture, you need a job title, you need an education history. Without these and other fields filled in, your profile (really your personal brand) is suspect. Continue reading