The other day I sat in on a webinar about using social media data in marketing. The webinar was fascinating – and the accompanying Twitter discussion was even better. Towards the end of the conversation, one of the presenters made the point that marketers need to give customers something in exchange for access to their data. He named a few possible benefits to consumers, but they were all just dressed up forms of personalized advertising. On Twitter, I commented that, “The problem is that the things you get in exchange for giving personal data are custom ads – valuable to the company, not you.” Then I sat back and watched the retweets roll in. Continue reading
Or, How to Rewrite Your Facebook History and Take Control of Your Data
You’ve probably just gotten used to Facebook Timeline and abandoned your “Give us back the old Facebook” page, but Zuckerberg’s gone and moved your cheese again. GraphSearch, is the newest new Facebook; it integrates search and social – and invades your privacy – as never before.
If you’re like most users of the site, you’ve been through enough versions of “the new Facebook” that you’ve become immune to the hype surrounding an announcement that a new and improved Facebook is on the horizon. The frequency of upgrades and staggering of the rollouts makes it hard to know when you’ve been upgraded. Add to that the fact that Facebook doesn’t do version numbers like most software (i.e. there’s no “Facebook 5.1.4” floating in the corner of your screen), and many users don’t even know if they’re on “the new Facebook” or “the old Facebook.” Continue reading →
A while back, I wrote about the possibility of social automation leading to digital dopplegangers who stayed around long after our deaths (Digital Ghosts – Something creepy this way comes). Looks like I’m not the only one who’s been thinking about this topic.
@tomscott, creator of the hilarious Actual Facebook Graph Searches tumblr and subsequent meme, created a (also hilarious) video on this topic. When Facebook Resurrected the Dead takes a mock historical perspective on the creation of the digital afterlife. Continue reading →
Or, Sponsored Stories are Bad News for Facebook Users
Recently, my Facebook reach has been rather down. What, I’m I suddenly not as interesting? Are my pictures not as good? My posts not as funny? Although Facebook doesn’t provide individual users with stats about their posts’ engagement and reach, I can tell you what my graph would look like – like a plane crashing from 30,000 feet.
For a while, I was thinking that this was a personal problem – that I’d been so fussed on school and work that I’d let my social media presence slip. I didn’t even want to think about my Klout score. Then friends started mentioning that they were experiencing lower engagement, as well. I started seeing, “Hello, can anyone see this?” posts. Then I noticed that the same problem was happening on the pages that I admin. Continue reading →
Or, The Difference Between What You “Like” and What You Like
Increasingly, the web shows us what it thinks we want to see. Our Google results and our social media feeds are no longer a real reflection of what the hive mind or our friends have to say on a given topic, but what the powers that be think we want to see about that topic.
Most of the time, they’re right. As much as we might like to think so, we’re not enigmas. As we traverse the web, we leave behind digital footprints. Our likes, our shares, even the pages we view, give Facebook et al insight into what we want to see.
But, sometimes, liking something doesn’t really mean that we like it. With only the one button to express a myriad of sentiments, a like can mean, “Congrats,” “Cool picture,” “Aww, that sucks,” or many other things. A like doesn’t actually mean, “I enjoy this and want to see more of it on my newsfeed.” But that’s how Facebook sees it. Continue reading →
Or, Who Owns the Social Media Jobs?
Recently, I wrote about Facebook’s generation clash, in which teens are abandoning Facebook as their parents embrace it. But, there’s another generation clash going on in social media, too; this one taking place in the professional world of digital marketing.
Last week, Cathryn Sloane, a student at the University of Iowa, wrote “Why Every Social Media Manager Should Be Under 25.” She argued that social media was created by our generation, for our generation, and that we’ve grown up with it. That, by virtue of being digital natives, the younger generation has an innate understanding of social media that our elders cannot grasp. Continue reading →
Or: My Newsfeed is a Mommyblog
Recently, my Facebook newsfeed has been taken over by babies. From, “I’m pregnant!” announcements to “First time in the bumpee!” pictures (yes, most baby-related posts are accompanied by exclamation marks), my newsfeed has been turned in a mommyblog.
I’m 27, so, yes, this is the time when a lot of my age-mates are having babies. But, I think there’s more to it than that. Because, most of my friends… they’re not having babies. They’re finishing grad school or climbing the corporate ladder. People with babies make up a very small portion of my friend list, but they’re all over my newsfeed. What’s especially strange, these friends didn’t appear on my newsfeed before they had kids. It’s like getting pregnant increases your Klout score.
Or, the First Time Ever that Kids Tell Adults to Get off the Lawn
When I joined Facebook, it was a place created by college kids, for college kids. It was our own personal club house that all but had a “No Adults Allowed” sign posted on the door. But, times have changed and now Facebook’s open to everyone (except, officially, those under thirteen).
But, just because Facebook now accepts (almost) all comers, doesn’t mean that it’s a place where its various constituent groups interact easily. Facebook’s for high schoolers, college kids, and adults; but the high school and college kids probably wish that the adults weren’t on the invite list.
Currently, Facebook’s experiencing a “youth flight.” High school kids are abandoning their digital homes as their parents move into the neighborhood. They’re going to Twitter, which has yet to become generationally integrated, or at least parentally integrated. Continue reading →
Or, Sometimes Social Media Makes Me Smile
I was all set to post about Facebook’s new “stalking app” and rally about the invasion of privacy. And then I saw something that made me pause, and smile, and realize that sometimes social media can bring out the greatness in the world.
This picture is making the rounds on Facebook.
Accompanying it is the following note:
My father in law found a red Nikon Coolpix camera on 2012-06-20 in the train at the station Amsterdam Amstel in the Netherlands. His photos show a trip throughout Europe from about 2012-05-07. Since 2012-06-15 he stayed in Amsterdam.
We would like to give him back the camera and the photos. Please Like, Share and spread this photo around so we can give him back his camera! Thanks!
As of this posting, this picture’s been shared almost 40,000 times. That’s 40,000 disinterest people who are helping to reunite a stranger with his camera and his vacation pictures. It’s something that never could have happened before social media – and it’s wonderful.
Maybe posting this guy’s picture online is an invasion of his privacy, but it’s the nicest invasion of privacy that I’ve ever seen.
So, I’ll keep this post short and sweet. Here’s to hoping that he gets his camera back!
Questions of the day: Have you ever lost a device while traveling? Was it returned to you? If so, what’s your story?
Formerly MaggieCakes, Maggie (not Margaret) covers technology’s impact on culture, specifically on how we interact or connect with each other. Have a question or an idea you’d like me to write about? Leave a comment, or send me an e-mail: moc.teragramtoneiggam@eiggam
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The Best of Maggie (Not Margaret)
Here are two topics that I’ve been following coming together in a creepy, creepy way: social automation and social network profiles that remain after death. I’ve been thinking about social media automation for a while now as it’s been cropping up more and more in discussions of personal branding and social media marketing. Although automated […]
The era of the big box bookstore is coming to an end and I, for one, am saddened by this. Yes, I know they were big, bad corporate giants that came in and destroyed neighborhood bookstores and coffee shops, ending third places and stifling locally-owned businesses in many communities. All that’s true – and awful. […]
In honor of the release of HP 7.5 this weekend, I bring you an excerpt of my thesis, “The Branding of Harry Potter: How Fanfiction is Challenging Concepts of Owner and Author”. Before jumping in, here’s what you need to know: I love Harry Potter and I love fanfiction; not in the way that I […]
Today SocialTimes has an article about Twitter, hyper-text, and the evolution of storytelling (Are Twitter Storytellers the Heroes of a New Postmodernism?). It’s written by Amanda Cosco who is proving to be my social media soul mate – recently she’s written articles on foodies, citizen journalists, Lady Gaga, and super hot nerds. Ms. Cosco discusses […]
A few days ago, Chris Sullivan of MyNorthwest.com wrote an article called “The art of storytelling in a world of technology”. He asked if you can tell a story over Twitter and wondered if the limitations of the medium limited the message. He quoted professional storyteller Anne Rutherford as saying “Whatever their age, whatever their […]
What’s trending with Maggie (Not Margaret)?
- Don't be afraid to change things from the inside out. Engage other people to help you change your culture. @katherinemiracl #AAMKT. 4 weeks ago
- Use the rules of 3: ask for 3 introductions before you ask for a meeting. This gets you to the top of the pile. @katherinemiracl #AAMKT 4 weeks ago
- Stark the cards in your favor. Use Facebook, Twitter, and LinkedIn correctly. @katherinemiracl #AAMKT 4 weeks ago
- Aim for high touch/high tech consistency. Set a goal for how many communications you'll send each month. @katherinemiracl #AAMKT 4 weeks ago
- Don't try to grow your marketing alone. Consider getting at least one marketing mentor. @katherinemiracl #AAMKT 4 weeks ago