Archive | 2:47 pm

Chickens and eggs of personal branding

9 Jun

Carrie name necklace as seen on Sex and the CityThe other day, while at the Association for Accounting Marketing (AAM) conference, I met a communications/ social media marketing consultant who was wearing a Carrie necklace. (Don’t know what I’m talking about? You obviously don’t watch Sex and the City.) Instead of the necklace having her name, it had her Twitter account name, @ sign and all. Normally, you see people bringing their physical self to their online identity. She’s bringing her online identity to her physical self. (Offline social media marketing, who knew!) Some people may think it’s a bit over the top – I think it’s brilliant example of personal branding.  (As she’s a communications and social media marketing consultant, proving that she’s got a successful social media presence/online identity and an active Twitter account are important to her personal brand.) Continue reading

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