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Domain Names: E-mail and Personal Branding

21 Jun

E-mail Domain LogosToday I got an e-mail with the subject line “Yahoos and Hotmails Need Not Apply”.   It discussed how hiring managers are using e-mail domain names as a way to weed out job candidates.  And it tied wonderfully into all the thinking — and writing —  that I’ve been doing about online identity and personal branding.

“If an applicant applies for a job with us and is still using Hotmail or Yahoo for email, they’re immediately eliminated,” one successful CEO said. 


A Yahoo, Hotmail, or AOL email address could signal that you’re not exactly tech-savvy—or not comfortable with change. Gmail (or a personal domain) is considered leading edge. 

It’s not about using a paid e-mail address as opposed to a free e-mail address, it’s about using an e-mail service that provides you with a “cool” domain name, a domain name that signals that your aware of Internet culture and on the cutting edge (or at lease not behind) the tech curve.  We all recognize that our Facebook and LinkedIn profiles are part of our personal brands (or I hope we all recognize it!), but many people may not take their domain name into account.  Unfortunately, you ignore the impact that your domain name can have on your personal brand at your own peril.  Your resume is the ultimate document of your personal brand and it displays your e-mail address quite prominently.  Why spend hours creating your personal brand and crafting your resume if it’s just going to be tossed in the trash as soon as the hiring manager sees your e-mail domain name? Continue reading

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