Archive | 8:29 pm

I’ve got more Klout than Congress

31 Aug

Klout logo, Klout, the measure of social media influenceOr, did you know that you’re in the (online) presence of greatness?

Now, before we get any further, I’m just going to head this off at the pass, predicting e-mails and comments that I’m sure to receive:

“Maggie, that was a really great blog post, but you spelled clout wrong , it’s clout with a C, not klout with a K . You might want to go back and fix it.”

Actually, for once in my life, I didn’t spell something wrong. (Shocking.) Klout with a K is a proper noun, it’s a system that measures your social media influence . As Klout’s website puts it:

“Our friendships and professional connections have moved online, making influence measurable for the first time in history. When you recommend, share, and create content you impact others. Your Klout Score measures that influence on a scale of 1 to 100.”

Mean GirlsSo, basically, it’s a an internet popularity contest, a measure of your social capital and personal brand. The higher your Klout score, the higher your social media influence. Klout uses gamification to draw you in and even gives you free stuff… so, it’s completely addicting. Getting free things because people like my Facebook status? Turning my social capital into real capital? Yes please! (Of course, the things you get are from paid advertisers who want you to use your social media influence to increase their social media influence…) Continue reading

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