Archive | 8:35 pm

Ugly Ducklings and Social Media Success

16 Sep

Or, I’m really good at Facebook.

Swan DucklingsRecently, a lot of people have been asking me to explain Klout.  What is it?  Why does it give me free stuff?  And, I’m left to say, “I’m really good at Facebook.”  There’s no better explanation, and it’s true.  I’ve figured it out.  I know how to get comments and likes.  I know which types of content will engage my friends.  It sounds terrible to admit that it’s as calculated as that, but it is.  And here’s the secret: everyone that works in digital strategy or social media marketing does the same thing.  We all use our personal accounts as a way of testing follower growth and engagement strategies.  (Will following Crowdbooser’s suggestions improve my retweet rate?  Will Twellow’s directory help me to get targeted followers?  How far can I push mass follow/unfollow efforts without getting delisted?) Continue reading

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