Archive | November, 2011

QR Codes and the future of technology

10 Nov
tangled technology by stuart63

Photo credit to stuart63

Or, Futurist Ramblings and a Terrible Novel Idea

I’m still working on those QR codes, so I’m still puzzling about squiggly, little boxes and what they mean for the future.  My puzzling’s been taken even further thanks to Mashable’s contest: What Will the Next 40 Years of Technology Bring?  Mashable’s giving away a shiny new laptop to the person that can come up with the best answer, and as my laptop’s been threatening an unstable hard drive of late, I’d really like to win.  (Also, I just like winning.)

I’m not a futurist, although I’d like to be.  (Best business card title ever.)  So, here’s my answer, where I think we’ll be in 40 years:

Identity by fotologic

Photo credit to fotologic

In 40 years, we’ll have a virtual layer on top of the real world that will be with us wherever we go. QR codes and location-based networks are just the beginning. First we’ll have screens that we can point at codes (although hopefully they’ll be better looking than the current black and white jumbles) and then we’ll have glasses (which we’ll wear all the time) that will allow us to see the virtual layer all around us. After that, we’ll move to contact lenses that are in all the time, so that the virtual layer will always be part of what we see. That lenses will allow us to see cont

ent (largely ad-based) that will be layered on top of everything. It’ll be customized to who we are personally and our preferences and interests. Targeted marketing will no longer be confined to a screen, but will be everywhere and on everything. We’ll see each see our own subjective virtual layer, full of feeds to which we subscribe, and ads which we’ll all (still) be trying our best to avoid.

Continue reading

QR Codes and Modern Hieroglyphics

5 Nov

Or, Beam me up, QR Code.

QR Code SignAs part of launching our new brand at work, we’re getting new business cards.  This announcement is more exciting in Oprah Voice – “You’re all getting new business cards!”  And, the new business cards will have QR codes on them.  (“You’re all getting QR codes!”)  Clearly this announcement should inspire couch jumping.  Actually, it’s inspired me to spend way too many hours staring at squiggly little boxes.

“But Maggie, what’s a QR code?”

“Thank God, I worried that your question was going to be what’s Oprah, and then I was going to worry about you.” Continue reading

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