Archive | 9:16 pm

On Representation in a Digital World

9 May

Maybe I should represent this post with a printing press.

Williamsburg recreated printing press letters

Recently, I’ve been struggling to get my head around how we, graphically, represent our work.  I work at an accounting firm, and was asked to assist with the design of our new trade show banners.  There are a lot of schools of thought as to what should go into a trade show display, but they all seem to agree that, within a second of looking at your booth, someone should be able to understand what you do.

I wanted to find an image that was shorthand for accountant – the way a wrench means a mechanic and a stethoscope means a doctor.  So, I thought about everything that we do and tried to match each task up with an image.  Turns out, they’re all the same image: someone hunched over a computer.  For anyone who works in my company, from a tax preparer to someone in HR, a pictographic representation of their work would be the same – for me, in the marketing department, too.  I didn’t want to put a picture of someone staring at a computer screen on our banners (didn’t seem too inviting), so I copped out and put “CPAs and business consultants” in big letters with pictures of our shiniest, happiest team members. Continue reading

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