Archive | March, 2013

Do Not Track — Or, At Least Pretend You’re Not Tracking

24 Mar
Restricted Area Keep Out by Zach Klein

Photo credit to Zach Klein.

The other day I sat in on a webinar about using social media data in marketing.  The webinar was fascinating – and the accompanying Twitter discussion was even better.  Towards the end of the conversation, one of the presenters made the point that marketers need to give customers something in exchange for access to their data.  He named a few possible benefits to consumers, but they were all just dressed up forms of personalized advertising.  On Twitter, I commented that, “The problem is that the things you get in exchange for giving personal data are custom ads – valuable to the company, not you.” Then I sat back and watched the retweets roll in. Continue reading

Searching for Meaning in Spam

4 Mar
Delete Button by .::HMU::.

Photo Credit to .::HMU::..

I get a lot of spam – on this blog, on my work blog, and my corporate website.  It feels like the snow that’s still coming down even though it’s March.  (When will it stop?!)  Most of it is rubbish, utter nonsense that I delete out of hand, easily recognizing it for the gratuitous references to Viagra, work from home jobs, or off-shore e-mail providers.

But, sometimes there’s something about it that makes me stop and pay attention.  The way that, even though it’s cold and you wish it would hurry up and get to spring already, perfect snow can still make you think of Santa and Christmas magic.  There’s something about them and the way they’re written than makes me think that they can’t all be from a computer program in China.  And maybe there really is a long lost Nigerian prince who needs my help. Continue reading

Back to the Facebook Future

1 Mar

Or, How to Rewrite Your Facebook History and Take Control of Your Data

back in iphone time by JD Hancock

Photo credit to JD Hancock.

You’ve probably just gotten used to Facebook Timeline and abandoned your “Give us back the old Facebook” page, but Zuckerberg’s gone and moved your cheese again.  GraphSearch, is the newest new Facebook; it integrates search and social – and invades your privacy – as never before.

If you’re like most users of the site, you’ve been through enough versions of “the new Facebook” that you’ve become immune to the hype surrounding an announcement that a new and improved Facebook is on the horizon.  The frequency of upgrades and staggering of the rollouts makes it hard to know when you’ve been upgraded.  Add to that the fact that Facebook doesn’t do version numbers like most software (i.e. there’s no “Facebook 5.1.4” floating in the corner of your screen), and many users don’t even know if they’re on “the new Facebook” or “the old Facebook.” Continue reading

%d bloggers like this: