The other day I sat in on a webinar about using social media data in marketing. The webinar was fascinating – and the accompanying Twitter discussion was even better. Towards the end of the conversation, one of the presenters made the point that marketers need to give customers something in exchange for access to their data. He named a few possible benefits to consumers, but they were all just dressed up forms of personalized advertising. On Twitter, I commented that, “The problem is that the things you get in exchange for giving personal data are custom ads – valuable to the company, not you.” Then I sat back and watched the retweets roll in. Continue reading
Or, How to Rewrite Your Facebook History and Take Control of Your Data
You’ve probably just gotten used to Facebook Timeline and abandoned your “Give us back the old Facebook” page, but Zuckerberg’s gone and moved your cheese again. GraphSearch, is the newest new Facebook; it integrates search and social – and invades your privacy – as never before.
If you’re like most users of the site, you’ve been through enough versions of “the new Facebook” that you’ve become immune to the hype surrounding an announcement that a new and improved Facebook is on the horizon. The frequency of upgrades and staggering of the rollouts makes it hard to know when you’ve been upgraded. Add to that the fact that Facebook doesn’t do version numbers like most software (i.e. there’s no “Facebook 5.1.4” floating in the corner of your screen), and many users don’t even know if they’re on “the new Facebook” or “the old Facebook.” Continue reading →
A while back, I wrote about the possibility of social automation leading to digital dopplegangers who stayed around long after our deaths (Digital Ghosts – Something creepy this way comes). Looks like I’m not the only one who’s been thinking about this topic.
@tomscott, creator of the hilarious Actual Facebook Graph Searches tumblr and subsequent meme, created a (also hilarious) video on this topic. When Facebook Resurrected the Dead takes a mock historical perspective on the creation of the digital afterlife. Continue reading →
Or, Sponsored Stories are Bad News for Facebook Users
Recently, my Facebook reach has been rather down. What, I’m I suddenly not as interesting? Are my pictures not as good? My posts not as funny? Although Facebook doesn’t provide individual users with stats about their posts’ engagement and reach, I can tell you what my graph would look like – like a plane crashing from 30,000 feet.
For a while, I was thinking that this was a personal problem – that I’d been so fussed on school and work that I’d let my social media presence slip. I didn’t even want to think about my Klout score. Then friends started mentioning that they were experiencing lower engagement, as well. I started seeing, “Hello, can anyone see this?” posts. Then I noticed that the same problem was happening on the pages that I admin. Continue reading →
Or, The Difference Between What You “Like” and What You Like
Increasingly, the web shows us what it thinks we want to see. Our Google results and our social media feeds are no longer a real reflection of what the hive mind or our friends have to say on a given topic, but what the powers that be think we want to see about that topic.
Most of the time, they’re right. As much as we might like to think so, we’re not enigmas. As we traverse the web, we leave behind digital footprints. Our likes, our shares, even the pages we view, give Facebook et al insight into what we want to see.
But, sometimes, liking something doesn’t really mean that we like it. With only the one button to express a myriad of sentiments, a like can mean, “Congrats,” “Cool picture,” “Aww, that sucks,” or many other things. A like doesn’t actually mean, “I enjoy this and want to see more of it on my newsfeed.” But that’s how Facebook sees it. Continue reading →
Or, Who Owns the Social Media Jobs?
Recently, I wrote about Facebook’s generation clash, in which teens are abandoning Facebook as their parents embrace it. But, there’s another generation clash going on in social media, too; this one taking place in the professional world of digital marketing.
Last week, Cathryn Sloane, a student at the University of Iowa, wrote “Why Every Social Media Manager Should Be Under 25.” She argued that social media was created by our generation, for our generation, and that we’ve grown up with it. That, by virtue of being digital natives, the younger generation has an innate understanding of social media that our elders cannot grasp. Continue reading →
Boost my Klout score (and my ego!)
The Best of Maggie (Not Margaret)
Here are two topics that I’ve been following coming together in a creepy, creepy way: social automation and social network profiles that remain after death. I’ve been thinking about social media automation for a while now as it’s been cropping up more and more in discussions of personal branding and social media marketing. Although automated […]
The era of the big box bookstore is coming to an end and I, for one, am saddened by this. Yes, I know they were big, bad corporate giants that came in and destroyed neighborhood bookstores and coffee shops, ending third places and stifling locally-owned businesses in many communities. All that’s true – and awful. […]
In honor of the release of HP 7.5 this weekend, I bring you an excerpt of my thesis, “The Branding of Harry Potter: How Fanfiction is Challenging Concepts of Owner and Author”. Before jumping in, here’s what you need to know: I love Harry Potter and I love fanfiction; not in the way that I […]
Today SocialTimes has an article about Twitter, hyper-text, and the evolution of storytelling (Are Twitter Storytellers the Heroes of a New Postmodernism?). It’s written by Amanda Cosco who is proving to be my social media soul mate – recently she’s written articles on foodies, citizen journalists, Lady Gaga, and super hot nerds. Ms. Cosco discusses […]
A few days ago, Chris Sullivan of MyNorthwest.com wrote an article called “The art of storytelling in a world of technology”. He asked if you can tell a story over Twitter and wondered if the limitations of the medium limited the message. He quoted professional storyteller Anne Rutherford as saying “Whatever their age, whatever their […]
What’s trending with Maggie (Not Margaret)?
- @OpenTable getting ready to help my mom #SavorBrunch at a new spot - @CANTINA1910 for Mother's Day 11 months ago
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- Please RSVP: Chaos Kitchn Party #1 chaoskitchn.com/chaos_kitchn_p… 1 year ago
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