Tag Archives: Jezebel

What did you learn first? Your brands or your letters?

31 Jan

I’m home sick.  Not the kind of sick that means I get to stay home and watch Law & Order all day.  (Alas.)  But, the kind of sick that means that I can convince myself that it’s okay to skip going to the gym and that chai somehow counts as dinner…  And avoiding making dinner and going to the gym means that I have time for you, my long neglected blog.

My whining is over… on the to world of branding…

Today Jezebel posted this video of a little girl reacting to famous logos.

TL;DR?  Dude, it was two and a half minutes long.  And guess what, Cher, Cliff’s Notes didn’t write sonnets.

Anyway, the little girl has some great (and classic) little kid reactions.  Who didn’t think the McDonalds M was made out of french fries when they were little?  And, she’s clearly a little yuppie in the making – recognizing two coffee brands and getting absolutely excited over the Apple logo.  Yes, little girl, those are the brands that get me excited, too.

Disney D

No, that's not a backwards G.

Being five, and presumably at that stage when proving that you know all the letters is very important, it’s interesting that the one letter that she’s didn’t pick out is the D for Disney.  She got that it was Disney alright, but not that the logo was a letter.  (A future member of the When I found out the Disney “D” WAS a “D”, it blew my mind Facebook Group.)

Brand Marks/Logos

Go ahead and test yourself. Which ones do you know?

We did a similar exercise in my Brand Management class the other day, in which the professor flashed logos across the screen and we all had to write down the name of the brand and the first thing it made us think of.  It’s a telling experiment – in some ways it reveals brand equity, but in others it’s just a Rorschach test.  Does the hate you feel when you see the Wal-Mart logo say more about you or Wal-Mart?

Also, here’s a fact of the day for you: did you know that the term brand comes from cattle branding?

Questions of the day: So, how well did you do?  Did you know all the brands?  Also, did you know it was a D is Disney?

xoxo for xoJane

23 May

They say that life is what happens when you’re busy making other plans.  You know what doesn’t happen when you’re busy making other plans?  Blog posts.  Sorry I’ve been away for a while.  The new job’s great, but it just doesn’t leave me with any time to blog.  So, this is going to be a short one.

I found an awesome new website!  xoJane.  Here’s what they say on their “about” page: Continue reading

You Tweet What You Eat

3 May

SocialTimes has an article today (Sorry, You Ate 500 Calories Over Your Limit Today — Foodzy Turns Dieting Into A Game) about Foodzy, a new social media-based app that allows users to track their food consumption and share their successes in their diets with their social network.  According to SocialTimes, “Foodzy rewards you for making healthy choices or fun eating habits with badges.”  I guess this is better than the shaming suggested at the Slate event, but I still don’t think that I want updates about everything I eat going to all of my Facebook friends.  Unfortunately, you can’t sign up for Foodzy yet, so you’re all going to have to wait a while for status updates like “Maggie ate oatmeal with Craisins and way too much brown sugar and half-n-half.”  (Really, everything is better with half-n-half.) Continue reading

Searching for a new Jezebel

2 Mar

Unfortunately, the Gawker reboot seems to have completely driven away Jezebel‘s commenters, and therefore pretty much killed the whole point of going to the site. This is the best that I have for a replacement so far: The Hairpin. Unfortunately, it seems like a pretty sad replacement. (Aside from their awesome article about The Baby-Sitters Club.)  Found anything better?

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