Tag Archives: Klout

I’ve got more Klout than Congress

31 Aug

Klout logo, Klout, the measure of social media influenceOr, did you know that you’re in the (online) presence of greatness?

Now, before we get any further, I’m just going to head this off at the pass, predicting e-mails and comments that I’m sure to receive:

“Maggie, that was a really great blog post, but you spelled clout wrong , it’s clout with a C, not klout with a K . You might want to go back and fix it.”

Actually, for once in my life, I didn’t spell something wrong. (Shocking.) Klout with a K is a proper noun, it’s a system that measures your social media influence . As Klout’s website puts it:

“Our friendships and professional connections have moved online, making influence measurable for the first time in history. When you recommend, share, and create content you impact others. Your Klout Score measures that influence on a scale of 1 to 100.”

Mean GirlsSo, basically, it’s a an internet popularity contest, a measure of your social capital and personal brand. The higher your Klout score, the higher your social media influence. Klout uses gamification to draw you in and even gives you free stuff… so, it’s completely addicting. Getting free things because people like my Facebook status? Turning my social capital into real capital? Yes please! (Of course, the things you get are from paid advertisers who want you to use your social media influence to increase their social media influence…) Continue reading

My Klout Score: a failed quest

22 Jun

Everyone Has Klout -- Discover Yours NowToday the Internet seems to be abuzz about this new social media metric called Klout.   Klout analyzes your social media metrics (how many retweets, likes, etc.) to measure how much clout you have (get it?) in social media circles.   Are you a consumer of information or a thought leader? Do you have followers that dedicatedly like your pictures and retweet your links, or do your status updates largely fall on deaf ears? (Basically, are you Top News or Most Recent?) Continue reading

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