The other day I sat in on a webinar about using social media data in marketing. The webinar was fascinating – and the accompanying Twitter discussion was even better. Towards the end of the conversation, one of the presenters made the point that marketers need to give customers something in exchange for access to their data. He named a few possible benefits to consumers, but they were all just dressed up forms of personalized advertising. On Twitter, I commented that, “The problem is that the things you get in exchange for giving personal data are custom ads – valuable to the company, not you.” Then I sat back and watched the retweets roll in. Continue reading
Or, How to Rewrite Your Facebook History and Take Control of Your Data
You’ve probably just gotten used to Facebook Timeline and abandoned your “Give us back the old Facebook” page, but Zuckerberg’s gone and moved your cheese again. GraphSearch, is the newest new Facebook; it integrates search and social – and invades your privacy – as never before.
If you’re like most users of the site, you’ve been through enough versions of “the new Facebook” that you’ve become immune to the hype surrounding an announcement that a new and improved Facebook is on the horizon. The frequency of upgrades and staggering of the rollouts makes it hard to know when you’ve been upgraded. Add to that the fact that Facebook doesn’t do version numbers like most software (i.e. there’s no “Facebook 5.1.4” floating in the corner of your screen), and many users don’t even know if they’re on “the new Facebook” or “the old Facebook.” Continue reading →
Or, posting random sections of UCC 1-103 1-308 on your profile doesn’t make a difference
Recently, I’ve seeing the following message popping up on my Facebook news feed:
PRIVACY NOTICE: Warning – any person and/or institution and/or Agent and/or Agency of any governmental structure including but not limited to the United States Federal Government also using or monitoring/using this website or any of its associated websites, you do NOT have my permission to utilize any of my profile information nor any of the content contained herein including, but not limited to my photos, and/or the comments made about my photos or any other “picture” art posted on my profile.
You are hereby notified that you are strictly prohibited from disclosing, copying, distributing, disseminating, or taking any other action against me with regard to this profile and the contents herein. The foregoing prohibitions also apply to your employee , agent , student or any personnel under your direction or control.
The contents of this profile are private and legally privileged and confidential information, and the violation of my personal privacy is punishable by law. UCC 1-103 1-308 ALL RIGHTS RESERVED WITHOUT PREJUDICE Continue reading →
Or, I’ve seen the future of Facebook and it’s beautiful… and scary
This week, we have a new Facebook. Small changes have been rolled out to the public already (about which there has been much whining and fake petitioning), but the big ones are yet to come. Speaking at the F8 Facebook developer conference, Mark Zuckerberg announced the implementation of the open graph and the shift from profiles to timelines. Although the open graph (which will bring your actions across the Internet into Facebook) will arguably have a much bigger impact on real issues, like privacy concerns and the further monetization of your social actions, I expect all the yelling to be about timelines. (Yes, there will be yelling – there’s always yelling with Facebook changes.)
So, I decided that I wanted to experience timelines for myself, before all the yelling started. Thanks to what I learned from an article on TechCrunch, I was able to convince Facebook that I was an app developer and that I needed access to timeline to see how my app would play in the new timeline/open graph environment. (Don’t worry, I crossed my fingers while I did it, so it’s not really a lie, right?) Continue reading →
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The Best of Maggie (Not Margaret)
Here are two topics that I’ve been following coming together in a creepy, creepy way: social automation and social network profiles that remain after death. I’ve been thinking about social media automation for a while now as it’s been cropping up more and more in discussions of personal branding and social media marketing. Although automated […]
The era of the big box bookstore is coming to an end and I, for one, am saddened by this. Yes, I know they were big, bad corporate giants that came in and destroyed neighborhood bookstores and coffee shops, ending third places and stifling locally-owned businesses in many communities. All that’s true – and awful. […]
In honor of the release of HP 7.5 this weekend, I bring you an excerpt of my thesis, “The Branding of Harry Potter: How Fanfiction is Challenging Concepts of Owner and Author”. Before jumping in, here’s what you need to know: I love Harry Potter and I love fanfiction; not in the way that I […]
Today SocialTimes has an article about Twitter, hyper-text, and the evolution of storytelling (Are Twitter Storytellers the Heroes of a New Postmodernism?). It’s written by Amanda Cosco who is proving to be my social media soul mate – recently she’s written articles on foodies, citizen journalists, Lady Gaga, and super hot nerds. Ms. Cosco discusses […]
A few days ago, Chris Sullivan of MyNorthwest.com wrote an article called “The art of storytelling in a world of technology”. He asked if you can tell a story over Twitter and wondered if the limitations of the medium limited the message. He quoted professional storyteller Anne Rutherford as saying “Whatever their age, whatever their […]
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