Tag Archives: Social Media Strategy

Get ready for the 2012 campaign season — on your Facebook

18 Jun

Political Candidate with Social Media ButtonsMashable (via Social Times) is reporting that social media has a big impact on how we get our news and information.   (I’m thinking I might need to start a “well, duh” tag.)   We’re more likely to get information, to actually watch/read the information, and to share the information online than IRL.   Because of all this, “social media users are more likely to be influenced by Facebook “friends” than the evening news.” And in all of this, they’re using the term “social media voters”, a term that I’m going to wholeheartedly embrace. Continue reading

Chickens and eggs of personal branding

9 Jun

Carrie name necklace as seen on Sex and the CityThe other day, while at the Association for Accounting Marketing (AAM) conference, I met a communications/ social media marketing consultant who was wearing a Carrie necklace. (Don’t know what I’m talking about? You obviously don’t watch Sex and the City.) Instead of the necklace having her name, it had her Twitter account name, @ sign and all. Normally, you see people bringing their physical self to their online identity. She’s bringing her online identity to her physical self. (Offline social media marketing, who knew!) Some people may think it’s a bit over the top – I think it’s brilliant example of personal branding.  (As she’s a communications and social media marketing consultant, proving that she’s got a successful social media presence/online identity and an active Twitter account are important to her personal brand.) Continue reading

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