Tag Archives: Starbucks

Social Experiment Hacking

14 Aug
Starbucks Card - PrettyOr, now no one will buy this Yuppie coffee.

For the last few days, there’s been much ado is social media circles about Jonathan’s Card, a social experiment that was basically a take a penny, leave a penny bowl writ large.

Backstory: Jonathan Stark loaded money on his Starbucks card (some sources say $65, some $100, some $300) and then posted its barcode on the internet, informing people that they were free to use the card to buy drinks and to put more money on the card.  He wanted to see how people would behave when there was no accounting for their behavior.  Would all the money be gone in 5 minutes or would it grow and last and become some sort of big, feel good thing.  Kind of like “If I Could Buy the World a Coke”, but with Starbucks. Continue reading

Lordy, lordy Starbucks is 40

9 Mar

Starbucks is celebrating it’s 40th anniversary this week.  Too bad that (as far as I know) they’re not giving away free coffee.  I would like 40 cups of free coffee…

Instead, they’ve unveiled their new logo.  This has been so widely covered today that it’s not even worth linking to any particular article.  (Check any major (or even minor) news outlet.  But, what is worth noting is that this logo doesn’t involve the words “Starbucks” or “coffee” at all.  It’s just part of a siren.  I guess the siren is the new golden arches.  Maybe in a few years it will be added to the list of logos that the use to test children…  (Is there a word for that test?)

Infographic taken from (and links to) the National News Post

Also, on the subject of Starbucks, I know this is old, but I love this graphic.  Too bad This Is Why You’re Fat doesn’t update anymore…  Seriously America.  How is this necessary?  The Trenta will kill you.  Michael Pollan would not be impressed.  (Eat food?  No.  Not too much?  No.  Mostly plants?  No.  Fails all three tests.)

Speaking of Starbucks…  Did you know that there’s a Starbucks Gossip Blog!?  I guess it only makes sense as there’s (a previously referenced) one for Borders.  The “About Me” on the blog says that they’re not affiliated with Starbucks, but the whole thing strikes me as rather corporate.   A post about “how are the pre-orders for the new coffee going at your local store”?  Really?

And, I know that this post is getting rather image heavy, but this is one of the best GraphJam illustrations of all time.  (Thanks, Kanye.)  Apparently the last one is just supposed to be her nose.  Don’t worry… it took me a while, too.

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